Audience & strategy
Understand your community and reach new fans through natural, organic engagement.
Skip to contentWWTCDIGITAL Built for connection.
↗More connection.
01 02 03 Extraordinary people.
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OUR PHILOSOPHYPeople come for your talent.
Nathan on X / Twitter ↗Additional team profile ↗
WORK WITH THE COACH · DIGITAL STRATEGY
Built for connection.
Designed for growth.
↗Work With The Coach is a digital strategy company for artists, creators, and brands.
We build audiences through authentic content, community engagement, and ongoing analysis.
01 / WHAT WE DO
More connection.
Less noise.
We learn your audience, find your voice, and turn everyday interactions into lasting relationships. Digital strategy built around the people who matter.
Content & community
Bring your authentic voice to life with meaningful content and consistent conversation.
Measurement & growth
Connect execution, analysis, and ongoing improvement across your digital properties.
CLIENTS & PROJECTS · PAST & PRESENT
Extraordinary people.
Real connection.
Nicki Minaj
MusicLil Wayne
MusicSofi Manassyan
CreatorsPaula Abdul
MusicG-Eazy
MusicTed Field
Film & televisionMalcolm Spellman
Film & televisionThe Drop: A Snowfall Saga
Film & televisionThe Greatest
Film & televisionBRANDS, PLATFORMS & EVENTS
Built on
shared ambition.
From entertainment networks to the platforms that shape how we connect. A selection of clients past and present.
FXNETWORKS
Apple Music
YouTube
Beats
BET
Radar
Outside Lands
Yahoo
Voodoo
MTV
VH1
SXSW
TuneCore
People come for your talent.
They stay for the real you.
We listen to your audience, shape content around your voice, and build community through consistent, authentic conversation.
Start a conversation.
Los Angeles, California
Monday–Sunday · 24/7
Your next chapter starts here.
Tell us about your brand, your audience, and where you want to go.
Send an inquiry ↗THE FOUNDER
Nathan Pirtle.
Founder & CEO
Nathan Pirtle is a speaker, host, entrepreneur, marketing expert, activist, and philanthropist. He founded Work With The Coach to help artists and companies build meaningful relationships with their audiences.
His work spans names including Nicki Minaj, Sofi Manassyan, Apple Music, YouTube, Lil Wayne, and BET Networks.
Forbes included Nathan in its list of 25 marketing influencers to watch in 2017.
Read the original biography & historical milestones
The previous site describes consulting for Fortune 500 companies, a nearly 3 million personal audience, monthly reach of more than 20 million, a #2 marketing influencer ranking from 10 Fold, and representation by UTA and GTN. These are historical statements from the existing biography; current figures and representation need confirmation.